UKiset写作话题练习及范文讲解（四）

　　要知道，UKiset考试的时间是很紧张的，如果无法快速想出来自己文章的理由，就无从下笔，影响发挥。有的同学寄希望于考场临场发挥，想到哪算哪，其实这样是有风险的。在平时我们就要做好写作素材的积累。

　　这是一个广告类的小话题. 比较考察大家平时对生活，广告/商业的看法和积累。

　　但是就审题来看，比较常规，探讨的是 广告和商业成功的关系。有很多可以切入的点。

　　1.绝对词：any business 任何商业成功。比较绝对。可以举反例：比如 富士康加工工厂；律师事务所并没有打广告，因为他们不是面对广大的消费者。

　　2. A of money: 很多的钱。会给公司造成经济负担，导致没有足够的钱去做产品的研发，售后服务等。这样会影响公司的长远发展。比如人们继续购买苹果，即使在他们没有打广告的时候，是因为他们的产品的性能，设计好。

　　3. Has to spent on advertising：广告的效果。广告确实在刚开始的时候会有一定的效果，宣传自己，吸引消费者的注意力。比如Luckin 咖啡。但是如果产品的质量不好，消费者就不会继续买单，广告就没有效果了。

　　参考提纲：

　　总观点：不同意

　　分论点1：Not all companies necessitate advertising to prosper.

　　— We may be deeply impressed byhow Steve Jobs successfully saved the nearly bankrupt Apple company in 1995bylaunching an aggressive advertising campaign about the first version of iMac and iPhones. (写作团素材)Therefore, some may easily assume that the key to success for any company is good advertising. However, except those whose target customers are the mass of people，companies do not have to pour a large sum of money on promotion to make everyone familiar with their productsfor their number of clients are relatively small, such as Foxconn, a well-known manufactory fashioning iPhones for Apple.

　　分论点2：Even for companies that depend on the advertisement to promote their products, they do not have to squander（挥霍） their money on advertising.

　　— Advertisements do work like a charm in the beginning, especially when the company is releasing a new product to the market. For example, Apple；Channel 等都会在发布新一季服装的时候在各种社交媒体上打广告

　　— However,  the reason we still purchase their products even when they are not on the front page is their solid quality and fabulous design.

　　分论点3：What’s worse, heavy investment in advertising will undermine a company in the long term.

　　— 因为the more money is allocated to promotion，the less money to improve quality, after service and so on.

　　以上就是小编为大家整理的关于UKiset写作中高频话题思路分析，希望对大家有所帮助。更多UKiset考试攻略、UKiset认可学校等问题可以咨询我们。